Management Advice in Everything: Marketing Yourself // Irrational Expectations

Business Week ran an article last week on the Drucker inspired nature of Obama's campaign win. The campaign used, or at least seemed to answer, Peter Drucker's five questions, and to great success. Great management advice is usually rooted in economic, psychological, and sociological understanding (all of which I think Drucker appreciated).

What is our mission/business?
Who is our customer?
What does the customer value?
What are our results?
What is our plan?

These questions apply not just to businesses and campaigns but to individuals as well. To those on the job hunt my advice would be to start with those questions.

Originally published 2008-06-09